The Snow Report

The Snow Report

What Science & History Tell Us About Brainstorming, And How I Was Wrong

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Shane Snow
Dec 16, 2019
∙ Paid

My latest dose of Intellectual Humility comes in the form of a tough realization: What I used to think about brainstorming is wrong.

If you read Dream Teams, you know how I explored all sorts of research about ways to make brainstorming groups more effective. Make sure the group has cognitive diversity. Start with extreme ideas. Add in wild cards. Don’t …

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